Setmore vs SimplerBook

Setmore targets salons, fitness studios, and service businesses with a feature-heavy free plan. SimplerBook keeps things simpler — fewer moving parts, faster setup, and a free tier that doesn't cap your reminders.

Setmore is best for:

Established service businesses that need payment processing, video meetings, and HIPAA compliance.

SimplerBook is best for:

Solo operators and small teams who want a fast, distraction-free booking page without hitting a 200-appointment wall.

The bottom line

Setmore packs more features; SimplerBook gets you booked faster with less friction.

Feature comparison

Feature	SimplerBook	Setmore
Scheduling
Booking page	Yes	Yes
Monthly booking limit (free)	50/month	200/month
Service categories	Yes	Yes
Buffer time	Yes	Yes
Custom business hours	Yes	Yes
Walk-in mode	Yes	No
Customization
Custom colors & branding	Yes	Limited
Logo & cover photo	Yes	Yes
Remove platform branding	Pro ($7/mo)	Pro ($12/user/mo)
Communication
Email confirmations	Yes	Yes
Email reminders	Yes	100/month on free
SMS reminders	No	Pro only
Self-cancellation link	Yes	Yes
Payments
Online payments	No	Pro only
Payment integrations	Instructions only	Stripe, Square, PayPal
Calendar
Google Calendar sync	No	1-way (free), 2-way (Pro)
Outlook sync	No	Pro only
2-way calendar sync	No	Pro ($12/user/mo)
Team
Team members	Pro ($7/mo)	Up to 4 (free)
Team management	Pro ($7/mo)	Yes
Pricing
Free plan	Yes	Yes (200 appts/mo)
Starting paid price	$7/mo	$12/user/mo

Pricing comparison

Setmore Free

200 appointments/month
Up to 4 users
1-way Google Calendar sync
Email reminders (100/month)
No SMS reminders

Setmore Pro

$12/user/mo

per user

Unlimited appointments
SMS reminders
2-way calendar sync
Zoom integration
Recurring appointments

Setmore Team

$9/user/mo

per user

Requires 3+ users
All Pro features
HIPAA compliance
Volume discount

SimplerBook Free

50 bookings per month
Branded Booking Page
Email reminders
Email confirmations
Single User

SimplerBook Pro

$7/mo

Everything in Free, plus
Unlimited bookings
Remove SimplerBook branding
Team Support
Team management tools
Loyalty rewards

Pricing verified February 2026. Check Setmore's website for current pricing.

Where SimplerBook wins

No appointment ceiling on free

SimplerBook caps at 50 bookings/month on free. Setmore caps at 200 — but 200 sounds generous until you're a busy barber hitting it by week three. SimplerBook Pro removes the cap entirely for $7/mo. Setmore Pro starts at $12/user/mo.

Unlimited email reminders

Setmore's free plan limits you to 100 email reminders per month. That runs out fast if you send a confirmation plus a reminder per booking. SimplerBook includes unlimited email reminders on every plan.

Simpler setup

Setmore's dashboard has a lot of tabs, menus, and settings. If you just need a booking page and a calendar, the extra complexity slows you down. SimplerBook is built for people who want to be live in under five minutes.

Cheaper per-user pricing

SimplerBook Pro is $7/mo flat — not per user. Setmore charges $12/user/mo (or $9/user/mo for 3+ users on Team). For a 3-person team, that's $27/mo vs $7/mo.

Where Setmore wins

Payment processing built in

Setmore connects directly to Stripe, Square, and PayPal. Customers pay at booking time. SimplerBook only supports payment instructions — you handle collection yourself.

Video meeting integrations

Setmore Pro includes Zoom and Teleport video links. If your business runs virtual appointments, that's a real time-saver. SimplerBook doesn't offer video integrations.

HIPAA compliance

Setmore's Team plan includes HIPAA compliance for healthcare providers. SimplerBook does not offer HIPAA-compliant hosting.

More team members on free

Setmore's free plan supports up to 4 users. SimplerBook's free plan is single-user only — team features require Pro.

Which one is right for you?

Choose Setmore if…

You need to accept credit card payments at booking time
Your business requires HIPAA compliance
You run virtual appointments and want built-in Zoom links
You have a team of 4+ and want per-user management on a free plan

Choose SimplerBook if…

You want the fastest setup with zero learning curve
You collect payment in person, via Venmo, or through Zelle
You're a solo operator or small team that doesn't need per-user billing
You want unlimited email reminders without paying extra

Common questions

Yes, but with limits. You get 200 appointments/month, 100 email reminders/month, 1-way Google Calendar sync, and up to 4 users. No SMS, no 2-way sync, no payment processing. Those require the Pro plan at $12/user/mo.

There's no automatic import yet. You'd need to re-create your services and let customers rebook through your new SimplerBook page. Your Setmore data stays in Setmore until you delete it.

No. SimplerBook sends email reminders only. If SMS is critical for your no-show rate, Setmore Pro or a dedicated SMS tool may be a better fit.

Depends on your size. A solo stylist doing 30-40 appointments/month will find SimplerBook faster and cheaper. A multi-chair salon needing payment processing and team scheduling will get more from Setmore's Pro or Team plan.

Not yet. Calendar sync is on the roadmap. Right now, SimplerBook has its own built-in calendar with day, week, and month views.

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